Real UK Case Studies. Verified Search Results.
See how surgical search query architecture, negative keyword discipline, and conversion optimization deliver predictable revenue.
UK B2B Software Provider
The Challenge
High cost-per-lead (£145) caused by broad-match search term pollution and PMax cannibalizing existing client brand keywords.
The Search Ads Solution
Isolated search intent into single-theme exact match ad groups, added 2,400+ negative keyword exclusions, and deployed CRM offline revenue feedback.
High-Value Commercial Services
The Challenge
Fierce London auction competition driving Google CPCs over £18, with conversion rates languishing below 2.5% on generic website templates.
The Search Ads Solution
Designed high-speed mobile-first search landing pages, launched parallel Microsoft/Bing Search campaigns (saving 38% on CPC), and introduced value-based smart bidding.
Specialist UK E-commerce Retailer
The Challenge
Google Shopping campaigns suffering from low margin returns due to bidding equally across low-stock and clearance SKUs.
The Search Ads Solution
Restructured Google Merchant Center feed with margin-based custom labels, prioritized top 20% revenue drivers, and implemented search query sculpting.
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