Google Shopping Management Focused on Net Profit, Not Just Revenue
Top-line revenue means nothing if advertising costs eat your entire margin. We engineer tiered Google Shopping architectures that prioritize high-margin inventory and eliminate budget burn.
What Makes Our Approach Different:
Custom Margin Feed Architecture
Segment your Google Merchant Center feed using custom labels (High Margin, Hero Sellers, Clearance) so bids reflect actual profitability.
Product Title & Attribute SEO
Enrich product titles with brand, size, color, MPN, and high-volume UK search attributes to increase organic shopping visibility.
Standard Shopping + PMax Hybrid
Deploy catch-all exact match shopping funnels alongside PMax to prevent Google from bidding on low-return long-tail terms.
Price Competitiveness Monitoring
Align automated bid adjustments with live market pricing insights so you never overbid when your competitors are running aggressive sales.
Uncover Where Google Ads is Wasting Your Budget
Includes negative keyword review, Quality Score breakdown, and PMax asset cannibalization audit.